LONGCHAMP FIRST BOUTIQUE IN CAMBODIAPosted on February 8th, 2016
Thursday, April 2, 2015
LONGCHAMP is delighted to announce the grand opening of its first boutique in Cambodia on April 2, 2015 located in the iconic, world-class Vattanac Capital Mall.
LONGCHAMP is an all-encompassing international luxury brand. The combination of its craftsmanship heritage with the quality and creativity of its products all serve to set the brand apart. “We go very much on instinct. Our choices are not motivated by marketing but by pure emotion,” states Artistic Director Sophie Delafontaine. LONGCHAMP luxury fits perfectly with the everyday life of the active individuals. This is why LONGCHAMP is a dynamic and colorful brand.
The evening cocktail reception set in a sleek black and white atmosphere reflected the brand’s quintessential French modern elegance. Guests included members of Cambodia’s high society, ambassadors, members of the press, and LONGCHAMP representatives such as Mr. Francois Xavier Severin, General Manager of Asia-Pacific. Throughout the evening, LONGCHAMP invited guests to seek its golden horse logo hidden under some champagne glasses, and gifted winners with the brand’s signature handbag Le Pliage Cuir, known for its soft Metis leather and foldable feature.
The bright and airy LONGCHAMP boutique located on the ground floor of the mall provides a wide array of handbags and accessories both for women and men for all occasions: leisure, work, or travel. The new Spring 2015 seasonal shades - acid Yellow, electric Blue and vivid Coral – and the downsized, yet roomy it-bag Le Pliage Heritage Mini are assured to further cement LONGCHAMP’s must-have status.
French luxury House LONGCHAMP was founded in Paris in 1948 by Jean Cassegrain, and is still owned and run by the Cassegrain family today. LONGCHAMP’s luggage, handbags and accessories have a worldwide reputation for craftsmanship, quality, which now extends to shoes and ready-to-wear collections.
LONGCHAMP is an international brand that has maintained momentum and energy across the decades. It epitomizes French flair, fresh and inspiring creativity, as well as sharing the active lives of women across the world who enjoy a touch of luxury every day. Refreshing advertising campaigns and exciting collaborations with artists underline the contemporary and sometimes playful spirit of LONGCHAMP, which owns more than 280 exclusive boutiques worldwide.